MLM Electric Companies Abound

Texas has been known as a state that produces a lot of MLM business opportunity companies (Mary Kay, Excel to name a few) and most recently with the state deregulating the electricity market more and more energy providers are turning to MLM marketers to help them increase their market share. Some of the more recent brands that people may be familiar with in the electricity service business that are trying out the MLM sales model are Green Mountain Energy and MXEnergy. Most people know about Green Mountain Energy because of the huge surge in the demand for renewable energy and green living. The whole green idea is one of those fads that just so happens to be a good thing and popular unlike JAMS and mullets which should never have happened. 

MXEnergy is based out of several states and according to one of their disgruntled employees has picked up a majority of their customers through company aquisitions but are having trouble picking up new customers from their marketing efforts. Maybe the MLM company Zurvita who they have partnered with will help them in their endeavors of signing up new electric service customers in Texas. Green Mountain Energy has a unique product in that they sell green renewable energy at affordable prices and this may work very well with the renewable energy fad currently in full swing with the Obama administration.

Some of the more succesful MLM electric providers in Texas have been Ignite Energy and Ambit Energy. Ignite it has been claimed has signed up well over 400,000 customers. Considering that TXU Energy has over 2 million electric service customers and Reliant Energy has around 1.6 million it would appear the MLM business model has its merits in building market share in a growing industry.

Ambit Energy started right after Ignite began and took some of their executives and top money makers with them. Ambit started a very similar company with a similar compensation plan and apparently a small legal battle insued. We are not exactly sure about the outcome of the lawsuit against Ambit Energy or if that whole debacle is over but since than Ambit has bought a traditional electric company called Commerce Energy for several million dollars. Ambit Energy now offers fixed electric rates like Reliant and TXU that allows them to compete on a similar level to the big guys.

A company that started close to the time Ambit Energy did was Affordable Energy although their MLM system was in a beta level for several years before relaunching their business in 2007. Affordable Energy is now holding sales meetings throughout the state of Texas in the Rio Grande Valley area and Houston. Some small business meetings have started in and around the Dallas area as well. Affordable Energy pays commissions a little bit differently than Ambit and Ignite by rewarding sales associates with a traditional residual income when personal electric service customers are signed up. This type of payment plan seems a little counter intiutive to how MLM is normally run.

Usually a work from home business will pay you more money when you sign up sales associates and they gather a few customers. Affordable has a payment plan that pays their sales associates well for gathering customers and signing up sales associates to gather customers. So for the online marketer that wants to sign up electric service customers in a large volume this Affordable Energy company seems like the way to go. All in all there are good things to be said about Ignite, Ambit, Affordable Electric Company, Zurvita Energy, and Green Mountain Energy. Trying to pick the right electric company to go with to sell their energy is a bit challenging as they all have some pretty good pluses about their business compensation. The best thing to do is get the documentation on the compensation plan for each company and map out what the big pluses are in each plan then match that with what you believe you can accomplish for that company.

Ignite Energy Head To Head With Ambit Energy

Ignite Started Early But Ambit Went To School On Their Success

Ignite Energy started the famous Multi-Level Marketing energy company in Texas after Excel went bankrupt. The Ignite Energy company took on several Excel executives and sales MLM sales reps to help start their new electricity MLM company in Texas. The deregulation of Texas electricity allowed Excel people to go straight off of the declining competitive telecommunications utility over to energy utilities. The change was not that different in regards to the ease of selling the service and billing customers. The service is something that everyone needs and uses and the billing systems are very similar. The sales pitch among Excel representatives was that you can get paid everytime someone picks up the phone. Now the pitch with Ignite Energy is, “Get paid everytime someone turns on the lights!”

Opening Up For Business In The Crystal Palace, the Dallas Infomart

Ignite Energy took a fast start after opening up for business out of the Dallas Infomart. The Infomart location has a weekly business sales rally up on the top floor for Ignite sales reps needing an emotional boost to get them back out there recruiting. Some of the top sales people in the organization come to the rallies to give a motivational pitch to their downline sales team so that the company continues to grow and add sales recruits. Keeping the buzz and excitement of Ignite Energy in the community is important so that it becomes easier to sell when recruiting new people into the business. As the buzz really got going with Ignite, Ambit Energy started up and took much of the hype and buzz created by Ignite Energy and brought many people over to their sales team by offering a little better compensation plan and electric rates. This started quite a stir among the two companies and their loyal MLM sales representatives. Ignite Energy remains a solid electric company with a respectable amount of revenue coming in but with most MLM companies their is the danger of a high percentage of lost customers, leaving Ignite Energy to shop for better electric rates elsewhere.

Ambit Taking Over

Ambit Energy now has taken the place of Ignite Energy as being ahead of the game in regards to the size of their electric company and the amount of customers, and new recruits they have. The Ambit Energy company has also borrowed several executives from the now bankrupt Excel and has brought over several Ignite Energy sales reps to now sale for Ambit. Ignite Energy appears to be on the way out while Ambit Energy has taken over the talk and hype among MLM enthusiasts looking for the next best opportunity.

Smaller MLM’s Hit The Seen

Some smaller MLM companies following after the industry leaders like Ambit and Ignite are “Lite Up Texas”, Cirro Energy, Affordable Energy, Texpo, and maybe more that we just don’t know about. It looks like there is quite a bit of competition in Texas’ deregulated electricity market not only with energy but in the marketing mechanism used to sale the energy.